Arrivals & Departures: Grant Alexander stoking Onfire Design

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One of New Zealand’s most awarded design specialists, Grant Alexander is teaming up with Auckland agency Onfire Design. Founder and principal of Studio Alexander, Grant will join Onfire as design director, providing on-going expertise to his clients with access to the full service design and digital offering from Onfire.

Onfire Design was set up by Sam Allan in 2005 as a specialist branding and packaging design agency. Five years on they added a full in-house digital arm. Their focus is mainly B2B, dealing with manufacturers, construction, distributors and exporters as a full service design agency (brand and digital).

Onfire also does a wide range of packaging design, from FMCG, to apparel, electrical and home wares with offices in Auckland and Sydney.

Sam Allan says: “There aren’t many designers in NZ who can match Grant’s CV. Having him work alongside my team will enhance Onfire’s offering to our wonderful clients and provide a springboard to future growth – especially in the B2B space where we have a number of successful case histories for manufacturers, distributors and exporters.”

He says Onfire’s clients will benefit greatly from Grant’s extensive experience in developing many of New Zealand’s best-known brands.

“Onfire is one of the country’s emerging branding design agencies,” says Grant. “It’s driven by Onfire’s principal and founder, Sam Allan, and has put together an impressive portfolio of work in its 10 years of operation. I can’t wait to contribute across the business and look forward to watching its talented and energetic team thrive and grow.”

Prior to Studio Alexander, Grant was co-founder of Designworks and instrumental in building it from ground zero to an award winning company across three offices. A recipient of many Best Design Awards, Grant also received the lifelong DINZ Outstanding Achievement Award in 2006 and was inaugurated into the Massey University Creative Industries Hall of Fame in 2009.


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