Arrivals & Departures: MA man makes tracks, Liz Fraser joins Air NZ, Herald taps new digital ed

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MediaWorks group head of revenue Liz Fraser has resigned to take up a new position at Air New Zealand.

Liz Fraser joined MediaWorks TV in November 2012 as director of sales & marketing. Before that, she was general manager at MSN NZ.

“For a while now I’ve been contemplating as to whether I shift industries and learn something completely new, so when Air New Zealand called me, I thought I would explore the opportunity further,” Fraser told M+AD this morning.

“My new role is GM sales operations & planning, where I’ll be working with the Air NZ team to create their global sales strategy, working with the regional GMs around the world.

“For me, continuous learning and trying to better myself are important personal values, and this new position totally fulfils this.

“It’s been a difficult decision to leave MediaWorks, as the business is heading into a new chapter and exciting times. But the business is in good hands.  The people at MediaWorks are incredibly talented, passionate and dedicated.”

The NZ Herald has appointed Irene Chapple as its new digital editor. Chapple, currently an associate editor at CNN London, will return fulltime to Auckland in November to drive the Herald’s digital journalism, storytelling content, and audience growth.

“Irene’s appointment is a big coup,” said NZ Herald managing editor Shayne Currie. We’re delighted somebody with her talent and background is coming home to help lead our new, integrated NZME newsroom.

“With Irene joining the senior team, we have world-class newsroom leaders who will drive the best and most engaging journalism, and deliver it when and how our audience want it.”

Chapple has been a journalist for 20 years, including stints as a NZ Herald business journalist and Sunday Star-Times political editor. She has been based overseas for the past eight years, including roles at the Financial Times Group, Dow Jones and at CNN International. Her work has featured on CNN, in the Wall St Journal and on

“Over the past eight years, Irene has been exposed to – and been part of – some of the biggest changes in the global media industry,” said Currie. “That experience makes her the ideal person to help lead our newsroom in new forms of journalism and content platforms. As well as an outstanding journalist and storyteller, Irene is a thoroughly modern newsroom leader, attune to audience needs and demands.”

Chapple said: “I’m thrilled to be joining the New Zealand Herald at such an exciting time. There are so many talented journalists within the organisation and I’m looking forward to working with them. NZME is committed to developing a world-class digital newsroom and our audience can expect new and innovative ways of storytelling.”

Marketing Association membership & marketing director Paul Scoringe will be leaving the MA on Friday 25 September to become commercial & marketing manager at Athletics NZ.

Scoringe, who is an athlete himself, joined the MA over a year ago on a short-term contract to review its membership model, which included extensive research into how other organisations structure their membership, and quickly progressed into the directorship role.

This role covered the broad range of the MA’s marketing activities, overseeing the membership programme and services including working with the regional and special interest advisory groups to expand the MA offerings beyond the three main centres “by delivering meaningful products and services to our wide range of stakeholders, whilst also reviewing and renewing sponsorships”.

“A lot of balls to keep juggling, all at the same time as becoming a new dad with the changes that brings to your personal life,” said MA ceo Gill Stewart. “On top of all that, Paul stepped into the role of acting ceo for six weeks while the recruitment process went on.

“We wish to thank Paul for his contribution to the MA over the past year and wish him all the very best as he takes up this exciting new opportunity.

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