Arrivals & Departures: MediaWorks Wellington taps TRB stalwart

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MediaWorks has snared Mike Berry for the role of Wellington-based radio sales manager, effective Monday 17 August. Berry joins from The Radio Bureau, where he’d been Wellington sales manager since 1992.

In the capital, he will be joining general manager agency sales Jude Taylor, and her team – Mikayla Shaw and Maree Holtom.

Berry will spend the first three months honing his television and online skills, before moving into his role of radio sales manager Wellington from late November.

MediaWorks has been bringing together all sales teams across the business to create a fully integrated group sales structure.

“Wellington is a very important market, and Mike brings strong existing agency relationships and a wealth of radio experience to the team,” said group commercial director Paul Hancox. “He is the last piece of the puzzle for our agency sales division and new structure.”

Berry started in radio sales on a direct basis for ZB and ZM in 1981, worked at Instore Radio and Radio Windy, then joined the Radio New Zealand national sales team in 1991. RNZ sales later joined with PRISM (Private Radio Network Sales & Marketing) to become The Radio Bureau.

He and Jude Taylor worked together when the TRB first formed in 1994. Both are looking forward to doing so again after 21 years.

Taylor joined MediaWorks Wellington in 2002 as group sales manager TV Wellington, from TVNZ Auckland where she was GSM.

She started at PRISM in 1989, and was part of the original TRB. She also did a couple of years working in direct radio for Radio Windy and The Breeze.

She was promoted to general manager agency sales in May to head the new integrated sales team in Wellington.

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