Arrivals & Departures: New faces at Y&R Media (updated)

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Fresh off the back of Y&R national general manager Nicky Greville’s return from maternity leave, Y&R Media is bolstering their senior team with two new hires.

Emma Cockburn
Emma Cockburn joins in the newly created role of head of performance. Cockburn is new to NZ having worked for the last 15 years in the USA running digital media teams at Neo@Ogilvy, iCrossing, Razorfish & Performic across an broad list of clients.

Building on the existing performance talent at Y&R Media, her role will encompass all performance media strategy, implementation and management.

“When I was looking at the agencies in New Zealand, Y&R really stood out because of their creative thinking around their campaigns such as McWhopper, Love From Land Rover, and Breast Cancer Cure to name a few,” Cockburn said.

“These campaigns are reflective of an agency that’s constantly thinking outside of the box and pushing their clients to take the leap with them. As a marketer, it gives me goosebumps just thinking about the impact that these campaigns have, that we aren’t just selling products, services or direct response but an experience that is truly impactful.

“I want to work for a company that has this built into their DNA and will constantly challenge the norm, it makes me excited to get up for work every day.”

“As a marketer, it gives me goosebumps just thinking about the impact that these campaigns have”

Sophie Joiner
A well-known talent in the NZ media industry, Sophie Joiner will join Y&R Media as their strategy director from mid-May fresh back from a brief stint overseas.

Prior to that she held the position of strategy director at OMD. Sophie’s strategic nous is well-known, spanning all advertising categories and numerous award winning campaigns,” Greville says.

“Sophie’s talent for delivering creative media solutions will be harnessed towards leading all strategic output from the agency, with a focus across both the media team and the wider Y&R team.

“We are incredibly excited to welcome both Emma and Sophie to our growing team. Both are absolute superstars and bring some exceptional skills within their respective areas.

“With a focus on creativity and engagement at Y&R Media, we believe that alongside our already talented team, both Emma and Sophie will be fundamental to delivering significant value to all of our clients.”

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