NZME Radio has promoted NZME Radio general manager Dallas Gurney to a new role at group level, GM of group content marketing, focussed on growing commercial branded content, white-labelled content solutions, PR and communications services for clients. He will continue to be based in Auckland.
CEO Jane Hastings, says branded content and custom content production is a key growth area in media globally.
“Given its importance, Dallas is the perfect person for this role with his wealth of award-winning experience in content creation.
“Whether that is creating content for a client’s assets and/or creating custom content across our assets, Dallas with the strength of our teams will provide commercial solutions that deliver the results clients are after.”
Gurney has been at the helm of Newstalk ZB and Radio Sport for over five years spearheading ZB’s continued ratings dominance as well as a “rejuvenation of Radio Sport”, Hastings said.
A winner of more than a dozen domestic and international radio awards, Gurney won Radio Programmer of the Year for three straight years 2012-2014 and is highly respected by staff, talent and the wider industry.
He says it has been an absolute privilege to work with the best talent and team radio.
“When you take on ZB you are part of history and creating the future every day. I’m incredibly excited about this new role, leading a division that is all about growing clients businesses through great content. It’s creative, it’s all about relationships and it’s everything I’ve wanted my next step to be.”
Gurney begins his new role in mid-August.
Steve Kyte to replace Dallas Gurney
NZME Radio has also secured Steve Kyte from early August as general manager Newstalk ZB, to replace Gurney.
Kyte is a Walkley Award-winning journalist and media executive with more than 20 years’ expertise in radio, television, online production and management internationally. He’s helped launch and transform some of the world’s leading radio brands, including BBC Radio 5 Live, London’s LBC and ABC Radio in Australia.
He is currently a director of Bite Media, a London-based multi-platform production company, and Steve Kyte Media, which offered consultancy services to media organisations around the world.
Kyte says he’s excited about his move to New Zealand to join NZME Radio.
“I’m looking forward to working with NZME and the teams at Newstalk ZB and Radio Sport, two of the best talk radio brands in the business. It’s a real privilege to take on this exciting role and I’m certain that together we can continue to grow both brands and leverage the strength of NZME by putting great journalism, creativity and innovation at the heart of what we do.”
“We’re thrilled to have someone of Dallas’s quality in this new role,” NZME Radio managing director Dean Buchanan said. “It’s an exciting next step for his career. We’re better positioned than ever to be number one in news, sport and entertainment.”
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