Arrivals & Departures: Phantom taps Fairfax man, Eyeota founder steps up, new chair for WPP Media

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After 14 years at Fairfax Media, Stuart Palmer has taken up the newly created position of national sales manager at Phantom Billstickers.

The street media specialists say they are looking to capitalise on their nationwide coverage and 6000+ unique placement opportunities, and the appointment of Palmer signals the growing maturity of street posters as a branding medium.

“I’m excited about the opportunities here,” says Palmer. “With Phantom Billstickers, an advertiser can buy sites that precisely target their audiences and guarantee exposure. You can do interactive things, like take over an entire wall and generally create the kind of street-level presence that many companies would kill for.”

Phantom general manager Jamey Holloway says he sees an opportunity to start attracting more advertisers such as Clinique and The Warehouse, who have recently made their debut in Phantom’s bespoke frames.

“Stu understands the way marketers look at the media mix, and how to build a schedule that reaches very specific audiences,” Holloway said. “A poster campaign can reach people when and where they are ready to make a purchase.

“With Stu’s help, we hope to get this message across to advertisers who are looking to do something that’s high-profile as well as highly targeted.”

Phantom Billstickers has been covering walls, legally and professionally, since starting out decades ago with bands and gigs as its core clients. The company now provides a recognised medium for major advertisers and has negotiated exclusive rights for prime sites controlled with property owners and councils throughout the country.

SYDNEY: Local audience data company Eyeota has appointed its co-founder, Trent Lloyd, to a newly created APAC managing director role, as the company continues “to cement its position as the region’s premier provider of audience data”.

Eyeota is moving to a regional management structure to more effectively align themselves to the needs of different programmatic markets across the globe. Effective immediately, Lloyd will now take responsibility for account management, sales, publisher acquisition and data supplier relations across the APAC region – including NZ.

Lloyd is a co-founder of Eyeota and was previously responsible for global publisher acquisition at the company.

“Over the last five years, we have seen very different programmatic markets emerging throughout our current key regions of APAC, EMEA and North America and each area needs it own regional strategy,” says Eyeota ceo Kevin Tan.

“We are now setting ourselves up for the next phase in our company history – giving more power and control to the regions to meet the needs of their particular market. Trent has long been well-known within the APAC publisher, agency and ad-tech communities so we are now better placed to reach our goals with him at the helm of our APAC business.”

Lloyd is a veteran of digital media and ad-tech with 20 years’ experience in the industry, having started his career at Fairfax Media, before establishing ad-tech network builder, Adify, in Australia in 2009. He co-founded Eyeota with Kevin Tan, Kristina Prokop and Christofer Sandberg five years ago.

Trent Lloyd said: “As a co-founder of Eyeota in Australia, I have been fortunate to work with peers across the industry during the evolution of programmatic since its earliest days here, and see it evolve into such a sophisticated market.

“It has become evident that this region is more diverse than markets within Europe and North America as use of audience data varies tremendously from region to region within APAC.”

WPP AUNZ has appointed Sydney-based industry veteran John Steedman to the newly created executive position of chairman, WPP Media Services, Australia and New Zealand.

As part of the appointment, the former GroupM Australia chairman and ceo will work with the group’s media agency leads in developing an overarching business strategy for the collective business  which includes agencies such as Ikon, Bohemia and GroupM agencies Mediacom, Mindshare, MEC and Maxus.

It follows his recent appointment to the WPP AUNZ board as director earlier this month.

Steedman said while a major focus would be on getting agencies to work collaboratively where appropriate, the structure of the agencies within the group would remain unchanged. Steedman’s new position is effective immediately.

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