Arrivals & Departures: The Business taps Greg Antoine, Nicole Haysom joins Pead PR

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Parnell strategic & creative marketing communications shop The Business has hired Greg Antoine as account director. He was previously an AD at Ogilvy & Mather where he managed the Pernod Ricard New Zealand and Pizza Hut accounts.

Before that, he developed his account management skills on the Countdown Supermarkets account for three years.

“Greg has joined The Business at an exciting time after the agency recently picked the Heinz Wattie’s account,” said strategy director Ben Cochrane.

Nicole Haysom has joined the Pead PR beauty team as senior account manager. Haysom graduated from AUT University’s Bachelor of Communications studies degree in 2009 majoring in Creative Industries.

She has worked in admin and PA roles at Red Bull in both the USA and New Zealand and also has seven years’ experience with marketing and communications roles in the tourism industry.

Haysom has represented 33 luxury hotels, resorts and lodges and private homes across and around New Zealand and the South Pacific.

She has completed stints in Miami, New York and London and worked in a large capacity at Tourism New Zealand focusing on brand, marketing and PR, before completing project work for Hilton Fiji Beach Resort & Spa.

Most recently she worked for an Auckland-based consumer lifestyle PR company.

At Pead PR, she is an integral part of the L’Oréal NZ team that develops consumer engagement PR strategies for a range of consumer and professional salon specific hair care, skin care and cosmetic brands

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