Arrivals & Departures: TRA signs Roger MacDonnell

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Auckland & Wellington-based TRA – which bills itself as NZ’s largest independent insights agency – has appointed Auckland ad legend Roger MacDonnell to its board of directors.

MacDonnell was a founding partner, chairman and ceo of Colenso BBDO. Since retiring in 2010 he has held board roles with the Image Centre Group, the Auckland Arts Festival, and has just finished six years on the TVNZ board.

“We are very excited to have someone of Roger’s calibre, experience and passion joining the board of TRA,” said TRA managing director Andrew Lewis. “He brings with him a strategic and creative judgement that will be critical to our realising the ambitious plans we have for the business over the next few years. He is an absolute class act.”

MacDonnell said: “I am very excited about the TRA opportunity. They are a young, super-smart company and the leading insight agency in Auckland. They are specialists in tracking changing consumer behaviour in today’s disrupted world, and the type of high level insights they produce will be increasingly critical to developing brand strategies.

“I have found working with them in the past incredibly stimulating and am really looking forward to sharing their exciting journey into the future.”


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