Arrivals & Departures: Tracta taps Mark Lorrigan & Kimberley Smyth, Tangible promotes John Baker, O&M promotes Katrina Horton

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Napier-based Tracta Advertising (“the heartland agency”) has appointed Mark Lorrigan as creative director, and Kimberley Smyth as senior account manager. Lorrigan joined directly from DDB, and has relocated to Hawkes Bay. At DDB he was retail CD.

Smyth previously worked at the Co-operative Bank in Wellington and the Wairarapa.

Tangible Media has appointed John Baker has been appointed ceo of Tangible Media, assuming leadership across both the media and content marketing business.

“This shift recognises the growing importance of Tangible’s content marketing business and a desire to offer clients and agencies an end-to-end offering in the content space across all mediums,” Baker said.

Baker will work alongside Tangible business media publisher Vincent Heeringa on expanding Tangible’s content marketing business. Before his promotion, Baker was Tangible’s director of content marketing and consumer media publisher. Before that, he was a director of Jones Publishing, until it was bought by Image Centre Group.

Tangible is part of the Image Centre Group. Baker has served as a board member and chairman of the Magazine Publishers Association.

Ogilvy has promoted Katrina Horton to head of media, just nine months after joining the agency as a media director.

Before joining O&M she worked at Bauer, the Magazine Publishers Association, TRN and Carat.

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