Arrivals & Departures: Vivaki chief exits, Yellow taps Darren Linton, Sunday Punch signs Sione’s Wedding director

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Darren Linton has been appointed chief marketing officer of Yellow. He returned home to New Zealand for the role after 16 years in the United Kingdom where he held senior level marketing positions with some of world’s biggest brands. 

Yellow ceo Michael Boersen said: “We are delighted Darren has chosen Yellow to come home to. We’re going through an exciting period of change, and Darren’s extensive executive-level experience in the digital marketing space will be instrumental in successfully executing our strategy.”

Linton was formerly the managing director of creative agency Zero Degrees West, in London. Prior to that, he held a variety of marketing leadership roles with Universal Pictures and The Walt Disney Company.

“Acting CMO John O’Tool has done an outstanding job delivering critical pricing and marketing automation projects for Yellow and will remain with us in the short term in an advisory capacity,” Boersen said.

Auckland based production company Sunday Punch signed top director Chris Graham to its squad.

“I’m amped to be joining this group of hilarity, where I get to bring my love of directing people and music-driven work into the fold. Shit’s gonna be fun,” Graham says.

Graham’s portfolio includes, music videos, documentaries and TVCs (for Xero, Kids Can, Genesis Energy, Microsoft, Cadbury and 42 Below).

He is also one of New Zealand’s most awarded music video directors, having worked with Kora, Scribe, Savage, Smashproof, Bic Runga and Trinity Roots, as well as shooting music vids from Samoa, NYC and Los Angeles.

His feature film career kicked off with Sione’s Wedding, then the psychological horror film The Ferryman, and this year he directed the dance scenes for the local hiphop film Born to Dance, collaborating with Parris Goebal.

He formerly owned Auckland producer Goodlife Filmes (

Kevin Malloy, the Australian and New Zealand head of Publicis’ trading & technology division Vivaki is set to retire, according to Aussie ad site Mumbrella.

Malloy has been based out of New Zealand since 2002 and is also global client director on Coca-Cola, today confirmed he would depart at the end of the year.

“I’ve been with the company for 29 years with DMB&B and the company has then evolved with Mediavest etc,” said Malloy, who was also chairman of Starcom in Australia and NZ between 2000 and 2008.

“I was part of the unbundling of media when I was in New York when we pulled media out DMB&B to form Mediavest and then merged with Starcom. That was a pretty big highlight.”

It is understood Starcom Mediavest ceo Chris Nolan will take over responsibility for Vivaki in Australia and New Zealand.

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