GSL Promotus Wellington CD Nigel Corbett has joined Wellington indie Traverse Advertising (founded in 2010 by GM Martha Lowe & ceo Michael Gregg) as creative director.
Corbett has spent the past four years as CD at GSL Promotus; previous to that he was CD at Sugar Auckland.
“Back in 2010, it was clear to us that digital would soon overshadow traditional advertising,” Martha Lowe said. “We embarked on a journey to build an independent creative agency for a connected age. Now, ideas have never been more relevant. The New Advertising has arrived.”
Michael Gregg is a former digital chief at Clemenger BBDO Wellington, and Trademe head of advertising. Traverse clients include NZRB (TAB), Kiwibank and Whitireia Polytechnic.
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