Arrivals & Departures: Whybin\TBWA NZ appoints new CEO and ECD

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After eight years leading Whybin\TBWA Melbourne, Andrew Scott is returning home to New Zealand to lead the Auckland office together with Christy Peacock who has been appointed as the agency’s new executive creative director.

The pair join a management team that includes David McIndoe (executive planning director), Che Tamahori (MD, Digital Arts Network), Robyn Budd (client services director) and Jean Arlove (chief operating officer).

Andrew Scott will be succeeding Todd McLeay, who has resigned from the agency, as ceo. Peacock – who was appointed after a long search – will fill the ECD position left vacant when Dave King returned to Australia in June as ECD of Innocean Sydney.

“Todd will be working with both Andrew and Christy through a transition period and will finish up at the agency in November,” said Sydney-based Whybin\TBWA Australia & NZ ceo Paul Bradbury.

“I would like to thank Todd for his leadership and professionalism over the last three years,” Bradbury said.

“During his tenure at Whybin\TBWA Melbourne, Andrew Scott guided the agency through a strong period of growth. Staff numbers tripled; revenue more than doubled, winning major clients such as ANZ Bank, McCain, Origin and Medibank.

“The agency also saw a surge in creative rankings, including a Cannes Grand Prix for ANZ GayTMs. And most recently the Melbourne office was awarded Asia Pacific Agency of the Year at the New York Festivals.”

The Melbourne-based chairman of the Whybin\TBWA Group, Scott Whybin, said: “Scotty is a builder. He always has been. Perhaps it’s that entrepreneurial Kiwi thing, but Andrew is happiest when the business has almost unreasonable plans for growth ahead of it.”

Andrew Scott said: “I’m excited about the opportunity to head back to New Zealand and Whybin\TBWA Auckland is a great agency with some outstandingly talented people. With the combination of the digital and UX offering of DAN (Digital Arts Network), our earned media offering via Eleven and the power of Disruption®, we are in a great space.”

Christy Peacock was most recently at M&C Saatchi Sydney. Before that he was ECD at Joy Australia and New Zealand, an agency he was instrumental in re-inventing from the ground up.

Christy has been head of art/creative director at Fallon USA. Between the years 1998-2009 he was creative director at PublicisMojo Melbourne and also creative director at DDB Melbourne. He’s also worked at several agencies in London including BMP DDB Needham and Mother.

Paul Bradbury said: “We are excited that Christy will be joining us to creatively lead our Auckland office. Fresh from delivering some damn fine work in financial services for M&C Saatchi, Christy is very aligned with us on what it will take to get Whybin\TBWA Auckland back to the top echelon of creative agencies in Asia Pacific.

“Christy has strong experience on Transtasman accounts and has created some of the most effective tourism work in the world for Tourism Victoria and The Cosmopolitan of Las Vegas.

“Lots to build on and it’s going to be lots of fun to work with Andrew and Christy and the management team in Auckland over the next few years. Watch this space.”

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