Arrivals & Departures: Working mum sings Ideas Shop praises, Sky taps 2nd woman for board role

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Corporate PR agency Ideas Shop is “building its national profile” with the promotion of Amanda Woodbridge to a full partner role.

Woodbridge joined Ideas Shop in 2008, moving quickly to associate partner role based in its Wellington office.

“Amanda demonstrates Ideas Shop’s commitment to building our national client portfolio of work,” says ceo Marjory Embleton.

“She already has a significant reputation leading Ideas Shop’s work in change communications and public affairs for some of New Zealand’s largest corporate organisations.

“Amanda is Ideas Shop’s first new partner since its establishment in 2004, an important milestone in the company’s strong growth and sustainability.”

Woodbridge joins the firm’s three founding partners. Ideas Shop has offices in Auckland, Wellington and Christchurch.

“Amanda is an award-winning professional communicator, who brings more than 12 years’ agency-based and corporate communications expertise to the role,” Embleton said. “She has previously worked for ANZ and more recently has advised and supported public and private sector chief executives and senior leaders to communicate change and highly complex issues.”

Amanda Woodbridge said Ideas Shop’s commitment to building women leaders was a significant factor in her decision to become partner.

“Ideas Shop is distinct in the market for investing in its staff and having a high proportion of working parents in the team, using flexible working and part time arrangements,” she said.

“Without that commitment I would not have been able to progress to partnership and it is something that I will continue to foster and promote in my role.”

Sky has appointed Susan Paterson to its board as an independent director. She’s the second woman on the Sky board, has been a professional director for the past 15 years and is a Fellow of the Institute of Directors.

She is chair of Airways NZ Ltd and IT consultancy Theta Systems Ltd, deputy chair of Abano Healthcare Ltd and a director of Goodman NZ, Housing NZ and Les Mills NZ. She is also on the board of the Electricity Authority of New Zealand.

Her previous directorships include Ports of Auckland, Transpower, Auckland Regional Holdings, Energy Efficiency & Conservation Authority, and America’s Cup Village Ltd.

Earlier this year, she was made an Officer of the New Zealand Order of Merit for her services to corporate governance.

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