Arrivals & Departures: Y&R appoints planner Craig McLeod

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Y&R NZ has appointed Craig McLeod – recently returned from GPY&R Melbourne – to the role of planner, effective immediately.

Y&R head of planning Jono Key says McLeod has worked on a diverse range of brands, “from beer to bananas, compost to chocolate, television to transport”.

“He is almost purpose built for the agency,” Key said. “Craig is a Y&R NZ planner through and through. He’s driven, smart, multi-disciplinary and loves the work. I know he’s going to be a significant contributor to both the agency’s output and culture.”

McLeod acknowledges that this is an exciting time to be joining Y&R NZ as the agency is getting global recognition for its strong commitment to creativity and effectiveness across every piece of work delivered.

“I was drawn to Y&R NZ’s dynamic and integrated culture, as well as the opportunity to work on exceptional brands and getting to hang with a lovely bunch of people who seem very tolerant of my ‘homeless chic’ dress sense,” he said.

In his five years in the industry, McLeod has won Effies (from both sides of the Tasman), White Pencils at D&AD, Cannes Young Lions in Film, APG ‘best paper’ and back-to-back agency awards for ‘worst dressed’.

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