Arrivals & Departures: The Pond hires another senior agent; new face at AMEs & Midas

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Hannah Alderson has joined The Pond as a Senior Talent Agent to place top creative people into freelance, contract, and fulltime positions in advertising, design, media, activation, PR, digital, film and TV production, as well as in-house corporate/SME design and digital departments.

Alderson comes from an ad industry background with 15 years of experience in the design, creative services, print, and post-production fields. Having begun her career as a graphic designer, she originally spent five years managing design studios before working as a Creative Services Manager for DDB and Draft FCB, and then as an Integrated Senior Producer for Colenso.

Prior to joining The Pond, she worked with Air NZ’s in-house design studio for two years, during which time she saw the design studio grow from small beginnings to a team of 10 with plans for further growth into digital.

The Pond offers a live pool of 300+ creative professionals spanning more than 40 different professions and aims to become the most accessible gateway in the market for businesses to hire casual, freelance, contract, and fulltime creative talent.

“The addition of Hannah to our team is a strategic step designed to provide all our clients – including even the smallest businesses – with the best creative talent available in New Zealand,” said Senior Talent Agent Leighton Howl.

“Hannah will be working in an agent team of two alongside Celine Ji, who has been with The Pond for three years focusing on digital talent acquisition and recruitment.

“Call Hannah or Celine now to discuss your talent requirements.”

New face at AMEs & Midas

The New York-based AME [Advertising & Marketing Effectiveness] Awards has appointed Deb Ryan as Executive Director of the AME Awards. In her new role, Ryan will also lead the Midas Awards which, like the AMEs, is part of the New York Festivals programme.

“New York Festivals is thrilled to appoint Deb Ryan to lead the AME Awards; we look forward to her leveraging her strategic marketing skills and executive experience to increase the competition’s profile across all regions,” said Michael O’Rourke, President, New York Festivals.

Ryan brings 15 years of brand building experience to the AMEs, and includes leadership positions in marketing, account management, corporate communications, new business and sponsorship development.

APAC jurors
She will lead all strategic initiatives to expand the AME Awards global presence, including recruiting the international AME Grand Jury comprised of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives assembled into five regional juries (North America, Latin America, Europe, Middle East & Africa and Asia Pacific).

Previously Ryan served as Director of Business Development for TVSquared; guiding prominent brands on their ad spend strategy and its impact. She has also held the following positions: Director, Digital Marketing & Advertising Partnerships for Smith Hanley Associates, one of the leading big data analytics and IT recruitment agencies, and Digital Account Director for Affinion Group, a leader in global customer engagement.

In addition, she served as Account Director at Story Worldwide where she led strategic content management and brand strategy for such brands as Green Giant, Skippy, Bertolli, and Promise.

AME Awards entry call
Founded in 1994, the AME Awards honours international work that demonstrates groundbreaking solutions to challenging marketing problems. The AMEs open for entries on Monday 1 August. Scroll down for the link.

About New York Festivals
New York Festivals organises advertising and programming competitions for the following brands:

  • AME Awards (advertising & marketing effectiveness)
  • Global Awards (healthcare & wellness advertising)
  • Midas Awards (Financial Advertising)
  • New York Festivals (Advertising)
  • New York Festivals World’s Best Radio Programs
  • New York Festivals World’s Best TV & Films℠

Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to

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