Halo Media together with Christchurch City Art Gallery Te Puna o Waiwhetū are getting boldly digital with an outdoor digital display exhibition celebrating New Zealand art and artists.
Showcased on a massive new 10m high digital billboard at 65 Victoria Street opposite Christchurch Casino, the display features historical and contemporary artworks by Gretchen Albrecht, Steve Carr, Eileen Mayo, Juliet Peter, Lisa Reihana, Ethel Spowers, Ane Tonga, Jan Frans van Son and Robin White.
Gallery director Blair Jackson says, “We’re happy to be working with Halo to share these works with the people of Ōtautahi Christchurch. The idea was to create a bright moment for passers-by, day or night.”
“We’re happy to be working with Halo to share these works with the people of Ōtautahi Christchurch. The idea was to create a bright moment for passers-by, day or night.”
“We wanted to kick off the launch of the Halo digital billboard at 65 Victoria hStreet with a campaign that everyone in Christchurch will enjoy, artwork in spectacular size and vibrancy. Adding in the ability for the public to upload their own message also showcases the difference between static vinyl billboards of the past with the interactivity and engagement possible with Halo digital billboards.” Mark Davey – Director Halo Media.
Public are asked to interact by sharing their own uplifting words at www.brightenup.co.nz, the messages will appear live on the 65 Victoria Street site, or can be viewed online via the live video feed – engaging both in the DOOH space and online.
The exhibition goes live on 10 November 2018.
More details on Media and Halo Active can be found out www.halo.black
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