Under the Influence

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AUCKLAND, Today: The Advertising Standards Authority has developed a guide to support “responsible advertising” – and the requirement for influencers to clearly identify advertising content to their audiences.

An unsigned ASA flyer to media reads: “As part of this process we are calling for submissions on the Influencer Guidelines consultation document.

“The ASA invites influencers, agents, agencies, advertisers, media, consumers and any other interested individuals or organisations to review the consultation document and submit your views on the proposed guidelines and submission questions.”

“The closing date for submissions is Wednesday 5 August. Your feedback will be carefully considered and used to inform possible changes to the final guidelines.

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