ASB Auckland Marathon hooks John West as new sponsor

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Leading seafood brand John West New Zealand has joined as a sponsor of the ASB Auckland Marathon. John West will be the naming rights sponsor of the John West 12k Traverse – part of a group of races being held in Auckland this October.

The traverse is included in the ASB Auckland Marathon and Barfoot & Thompson Half Marathon, scheduled for Sunday, October 30, 2016.

“MKTG won the Simplot* account in June this year and have been working on a number of projects for the group’s brands, including management of John West’s sponsorship of the 12km run,” says Ryland Wood, MKTG Account Director.

“We’re really excited to be working with the team at John West, and have some exciting initiatives launching at Auckland Marathon including live activations inside the John West marquee as well as sampling of a brand new flavour. Watch this space,” he says.

Julian Ng, Simplot New Zealand Group Brand Manager  says: “John West is delighted to partner with the ASB Auckland Marathon as the sponsor of the 12k Traverse event. As a brand that provides healthy food options with our range of canned tuna and salmon range and tuna on-the-go snacks, we want to help fuel Kiwis and encourage them to get fit and active,” said Julian Ng, Simplot New Zealand Group Brand Manager.

“The John West 12k Traverse event is accessible to a wide range of people of different ages and fitness levels. We wish them all the best with their training for the big day and look forward to running the city with them and cheering them across the finish line.”

ASB Auckland Marathon organisers are thrilled to have a company of John West’s status join its family of sponsors.

“Our event has an excellent platform when it can include the likes of ASB, Barfoot & Thompson and now John West as major sponsors and ATEED as a key partner,” said Event Director, Michelle Nauer.

John West will be launching an important- initiative at the event along with a tasty new product range.

The ASB Auckland Marathon, which dates back to 1936, attracted more than 11,000 participants last year. The traditional 10km event was extended to 12km last year, starting from Smales Farm and includes the traverse of the Auckland Harbour Bridge.

Entries are now open for the 2016 ASB Auckland Marathon offering the ASB Auckland Marathon, the Barfoot & Thompson Half Marathon, the John West 12k Traverse, Heart Foundation 5k Challenge and the Kids Marathon.

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*John West is a Simplot New Zealand brand. Simplot is a top 50 supplier to grocery supermarkets in New Zealand. Its portfolio of household brands includes John West (canned tuna/salmon), Leggo’s (pasta sauces, bakes and pastes), Birds Eye (Oven Bake frozen fish, Deli Chips and Roast potatoes) and Golden Crunch Chips.

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