ASB and Saatchi & Saatchi today announced that they have reached agreement to end their five-year relationship as part of a review of ASB’s agency operating model.
Roger Beaumont, ASB’s Executive General Manager, Marketing & Communications confirmed that ASB had opted for a change of direction, led by an increased focus on customer experience, in support of the Bank’s strategy.
“We have enjoyed a fantastic five-year relationship with Saatchi & Saatchi and would like to thank the team for their contribution to the success of our brand. Together, we have produced some outstanding work, created some world-class campaigns and won a number of major awards.
“We have enjoyed a fantastic five-year relationship with Saatchi & Saatchi and would like to thank the team for their contribution to the success of our brand.”
“Our strategy, however, has continued to evolve, and with this comes a need for a new way of working. With this in mind, we have reviewed our current agency relationships and are looking to move to a model where we’ll be working with a suite of specialist agencies. We are currently finalising discussions with a preferred party to manage our digital, direct and data-based marketing requirements and will look to add other specialist agencies to our roster in future.”
Paul Wilson, Managing Director of Saatchi & Saatchi said, “I want to thank Roger and the team for their partnership over the last five years. We have created some truly innovative and effective work with ASB that has really connected with Kiwis, like Clever Kash, Run Down Your Rate, Snap Scholarships, Ball Dogs and Like Loan to name but a few. I am proud of these progressive, much loved campaigns and of all the people who created them. We wish ASB every success for the future.”
Mr Beaumont confirmed that ASB will continue to work with Saatchi & Saatchi on a transitional basis until the end of the calendar year.
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