ASB’s new NZ shop farewells the ghost of San Francisco 

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Dentsu Aegis agency WiTH Collective – which opened in Auckland just six weeks ago when it won ASB Bank NZ’s direct, digital, and data business – has released A Ghost of San Francisco campaign to further celebrate its America’s Cup sponsorship.

ASB general manager marketing Shane Evans said: “The campaign speaks to the innovation behind the win – it took guts to put bikes on a boat. Innovation is something we celebrate at ASB, and we wanted to celebrate it here, in this campaign, too.”

The TV campaign is fronted by a ghostly old-salt character who reckons: “How often do you get the chance to haunt an entire nation”.

Evans said it seemed appropriate to celebrate Team New Zealand’s win with a smile.

The tvc was shot by The Downlow Concept Auckland.


WiTH Collective

CCO: Steve Coll
CEO: Justin Hind
CD: Nicole Hetherington
CD: Simon Fowler
Creative Team: Pat Anderson, Will Winter-Irving
Head of Production and Content: Iain Todd
Senior Account Manager: Elle Horton

The Downlow Concept

Director: Jarrod Holt
Director: Nigel McCullough
Producer: Camilo Spath
Producer: Paddy Compter
Edit: Philippe Lods
Online & Grade: Creature
Sound: Liquid Studios
Media: Carat NZ

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