Asia has 2.9 billion social media users, 3.5 times more than the Americas and 4 times more than Europe

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LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion people started using social media platforms to connect with others and share videos, photos, opinions, and experiences – according to data presented by Psychic Ventures UK.

Today, 4.9 billion people, or 60% of the world’s population, use at least one social media platform, and the biggest part of this massive user base comes from Asia.

Asia hit more than 2.9 billion social media users this year, three and a half times more than the Americas and four times more than Europe.

China, India, and Indonesia Lead in Monthly Active Users, but Filipinos Spend the Most Time on Social Media

Over the past years, Asia-Pacific has grown a much stronger social media presence than the United States or Europe, as internet connection and smartphones became more available to people in the region.

NZ was not specifically covered in the report.

“New Zealand was not specifically covered in the report.”

With over 2.9 billion social media users, Asia stands high above the Americas and Europe. According to Statista Market Insight, the Americas hit close to 820 million users in 2023, or three and a half times less than Asia. The European market counts even less users, 681 million as of this year.

Although social media consumption in the entire Asia-Pacific region has grown dramatically, China, India, and Indonesia lead the way in monthly active users. Statistics show China hit nearly one billion social media users in 2023, double India’s user count, which came second with 467 million users.

Facebook Holds 65% of the Social Media Market in Asia, 4x more than Instagram

Instagram ranked as the second-largest platform with a four times smaller market share of 16.7%. Twitter, YouTube, and Pinterest follow, with 8.8%, 7.7%, and 1.5% shares, respectively.

Statistics show LinkedIn and Reddit were the region’s least used social media platforms, with 0.2% and 0.13% shares as of August.

  • The full story and statistics can be found here

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