Assignment Group/OMD client Kiwibank has signed on with TVNZ as commercial partner for the new primetime Nigel Latta Mind Over Money with Nigel Latta.
“New Zealand’s best known psychologist returns to our screens next month with an entertaining look at our relationship with money,” said TVNZ content director Jeff Latch.
Fully funded by Kiwibank, Mind Over Money upends the assumptions we make about our behaviour with money and explores our spending, splurging and saving habits, Latch says. The six half-hour episode series airs Mondays on TVNZ 1 from Monday 13 February at 8pm and will stream on TVNZ OnDemand.
“Viewers can look forward to another accessible and insightful primetime factual series on a topic everyone relates to,” Latch said.
“Our viewers are constantly intrigued with ‘why we do the things we do’ stories so we added a subject common to us all – money – and set Nigel Latta and his team at Ruckus Media to the task of finding answers in his own inimitable left-field style.”
“Mind Over Money is the entertaining and enlightening result. It’s been wonderfully rich pickings because we’re using our stone-age brains which were never designed to deal with complex abstract decisions about money. Is it any wonder it can go pear-shaped for so many of us,” he says.
Kiwibank approached TVNZ with the idea of creating a new primetime series, and the bank and broadcaster developed the production over a year with Ruckus.
Launching in February to coincide with the show’s premiere, Kiwibank’s Mind Over Money website, mindovermoney.kiwi, will support viewers spurred into action with helpful resources and inspiration, and a money quiz.
A major integrated campaign produced by Kiwibank’s creative agency Assignment and media agency OMD rolls out in February, with TVCs, promotion in branches and an internal staff campaign across New Zealand.
TVNZ’s commercial director Paul Maher says the project is a first of its kind. “It’s unprecedented to have a partner commit to a major production in the way Kiwibank has with Mind Over Money,” he says.
“It’s a great model that we’re keen to see other brands adopt.”
Mind Over Money is produced by Ruckus Media in partnership with Kiwibank and TVNZ. The promo video (now screening across TVNZ assets) was shot by TVNZ’s Blacksand.
Websites still in development:
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