Assignment Wellington and OMD have been produced a new TV campaign for Mitsubishi’s Triton Huntaway II. Running debuts in a fortnight – on Sunday 3 June.
“Mitsubishi has unveiled a new leader of the pack,” says head of marketing Reece Congdon. It’s built to go harder and without hesitation into the roughest back-country ranges, but is available in strictly limited numbers.
“Last year, Mitsubishi produced a tvc for our Triton Huntaway concept truck (a truck that’s not for sale) which was developed as a branding exercise for Triton and to display at the National Fieldays event in 2017.
“It’s our understanding that we were the first brand in the country to ever run a concept vehicle tvc. The ad and associated online video was a runaway success for us, with over 1 million views across our social platforms and the video being viewed in over 126 countries.
“Our call centre was inundated with Kiwis wanting to purchase the truck even though it wasn’t for sale.
“Those looking for a Terminator truck equipped to tackle the toughest terrain should get their hands on one before they sell out.”
“The difference this year is that we’re selling a limited run of 20 Huntaway IIs due to last year’s response. This year’s TVC was filmed and produced in Wellington by Assignment.”
The special edition Huntaway II is designed to battle any elements thrown its way, with custom wheel guards, a hard lid and rail kit, rear protection bar, bull bar with LED DRLs, and a steel personalised bash guard – all designed to ensure a tough-as exterior.
Poised for action on black 18” alloy wheels and shod with 33” all-terrain tyres, the Huntaway II stands more than 80mm above a regular Triton thanks to 50mm suspension lift and aggressive tyres.
A robust snorkel makes river crossings an easy run, and with a 2.4L turbo diesel engine, packing a hefty 437Nm, it doesn’t want for pulling power either.
Trailer Stability Assist and Electronic Brake Force Distribution help keep your load in line, while Mitsubishi All-Terrain Technology, which integrates nine different systems, ensures surefootedness on any surface.
And just because Huntaway II revels in the rough stuff outside, doesn’t mean it’s all tooth and nail on the inside – ergonomic seats, Smartphone Link Display Audio (SDA) with Apple Carplay and Android Auto and climate control ensure a comfortable and enjoyable ride.
Huntaway II is available in four colours – black, white, blue and titanium – at $69,990 plus on-road costs.
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