At last – a smarm-free ANZ ad

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Mercifully, Whybin\TBWA has launched a new ANZ campaign that does not feature the smarmy, overexposed noseyparker Simon Baker.

The new campaign, which is spearheaded by a 45sec TVC that went on air late last month, aims to graphically demonstrate the legendary cliché that time costs money.

It tells the story of Sam, an engaging fellow who runs short of time, and is late for a date with his girl, leading to “futile grovelling and an hour and a half of intolerable cold shoulder”.

Sam finally manages to make up with her – courtesy of a $160 bottle of Louis Roederer Cristal champagne!

The campaign is also running on Adshels, print, radio and digital media.



Client: ANZ
Head of Brand, Retail and Business Banking Marketing ANZ: Matt Pickering
Senior Marketing Manager ANZ: Darryn Gordon
Marketing Manager ANZ: Shorbna Dahya
Agency: Whybin\TBWA
Chief Creative Officer: Toby Talbot
Creative Director: Steve Kane
Creative Director: Tim Huse
Creative Director: Julian Andrews
Senior Planner: Steve Clark
Group Account Director: Nick Bulmer
Account Director: Victoria Meo
Account Executive: Abraham Turner
Head of Content: Liz Rosby
Production company: Robber’s Dog
Director: Adam Stevens
Executive Producer: Mark Foster

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