Aussies prick the Bubble

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SYDNEY, Today: M&C Saatchi Australia produced the first AUNZ tourist campaign out of the blocks to take advantage of the prospect of a travel bubble with Australia.

Tourism Australia MD Phillipa Harrison said: “We are really excited to be exclusively welcoming our friends from across the Tasman back to Australia.

“Australia has long been the most popular outbound travel destination for New Zealanders, who spent $A2.6 billion on their travels here in 2019.

“After a year of almost no international travel, there is a real opportunity for us to capture pent up demand by encouraging the 1.7 million New Zealand travellers who normally travel to other destinations overseas to instead choose Australia for their next holiday.”

AU trade minister Dan Tehan said: New Zealanders would be itching to visit Australia following confirmation they would not have to complete two week’s quarantine on their return home from April 19.

“The ad campaign that starts today will highlight Australia’s food & wine, nature, wildlife and unique experiences.”

“Australia has long been the most popular international destination for New Zealand tourists, attracting 40% of outbound leisure travellers in 2019, and when you look at the wonderful and diverse tourism offering in Australia you can understand why Kiwis love to visit.

“Right now, Australia is the only international destination for New Zealanders so we are taking advantage of that opportunity to reach 3.1 million New Zealanders who normally travel overseas each year and remind them how great it is to holiday in Australia.

“The advertising campaign that starts today will highlight Australia’s food and wine, nature, wildlife and more unique experiences.

“We want to attract as many Kiwis as possible to holiday in Australia this year to support our local tourism jobs and businesses.”

The new $A3 million Be the First campaign will kick off in New Zealand from today and is scheduled to run until June across TV, out-of-home, online, print and radio, and will be supported by a range of PR and partner activities.”

Quiet in NZ
So far, NZ agencies have yet to reveal their post-bubble plans.


Creative: M&C Saatchi
Media: UM
Digital: Digitas

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