Auckland indie creates NZH brand campaign

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AUCKLAND, Today: Freemans Bay indie agency Hunch has created a new brand campaign for the NZ Herald, reinforcing the paper’s 156-year history.

The New Zealand Herald is New Zealand’s Herald campaign emphasises the quality journalism from the Herald’s stable of staff across news, business, politics, sport, lifestyle and entertainment.

The campaign runs across all NZME brands, as well as out of home and digital/social for launch.

“The campaign runs across all NZME brands, plus out of home and digital/social.”

Managing editor Shayne Currie said: “The Herald is a reflection of who we are as a nation, and our regional titles are the foundations of their community.

“The Herald is still and always will be passionate about delivering New Zealand’s stories. It is created by New Zealanders for New Zealanders and reflects the shape and culture of the country we all love.

“This campaign celebrates the Herald’s journalism, expertise, credibility, variety and ultimately, the truth it shares.”


NZME Chief Marketing Officer: Katie Mills
NZME GM Brand & Communications: Sheryl Dunlop
NZME Senior Marketing Manager News & Sport: Mandie Strachan
Agency: Hunch
Creative Partner: Michael Goldthorpe
Strategic Lead: Melinda Parris
Head of Design: Erin Clarke
Reload and Smoke: the production co
Director: Stephen Langdon
Creative team: Clara McLaurin and Joanna Longbottom

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