Augusto shoots AB’s jersey campaign

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AUCKLAND, Thursday: Augusto & adidas have launched a campaign with a French twist to celebrate the new All Blacks RWC 2023 jersey.

The campaign features a 60 second tvc, shot in a French new-wave style.

Augusto senior account manager Ivana Mihaljevich said: “We’ve been working with adidas for the past 12 years now, and it has been great to continue that legacy through to this Rugby World Cup.”


Agency: Augusto
Executive Creative Director: Adam Thompson
Creative: Ben Carroll, Mitchell Crowe
Group Account Director: Lauren Oxnam

NZ PR Agency: Archer Communications
Global PR Agency: H&K Global
Event Agency: SPUR

Digital Agency: Psychoactive
Photographer: Tim D
Director: Brendan Canty

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