Auror partners with Sling & Stone to address retail crime crisis

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AUCKLAND, Monday: Auror, a retail crime reporting platform, has partnered with Sling & Stone in Australia and New Zealand to enhance its brand and awareness, engaging with stakeholders through strategic media relations.

With an annual loss of over $150 billion to retail crime, Auror empowers retailers with a secure platform to report and prevent crimes like shoplifting and theft. The platform prioritizes privacy and streamlines the reporting process to law enforcement, enabling efficient follow-up and investigations.

Before Auror, retailers lacked effective technology to report crimes promptly. Now, over 85% of leading Kiwi retailers, including Woolworths and The Warehouse Group, use Auror, creating safer communities globally.

Sling & Stone’s role involves building Auror’s trusted brand through founder profiling, employer brand work, and media relations, focusing on retail, law enforcement, and government stakeholders.

“Sling & Stone has become a true extension of our team from day one.”

Auror operates in New Zealand, Australia, the USA, UK, and Canada, serving some of the world’s largest retailers and contributing to a safer future for everyone.

Vanessa Wills, Director Strategic Comms and Engagement, Auror said: “Sling & Stone has become a true extension of our team from day one. Beyond their PR and communications expertise, the team has seamlessly slotted in as our trusted strategic partner, invested in our success just like us. Their remarkable ability to delve into the heart of our business, coupled with strong alignment with our innovative and ambitious values, meant it was a sure-fire decision to join forces with Sling & Stone.”

Sian Church, Head of New Zealand, Sling & Stone said: “At Sling & Stone, our DNA is deeply rooted in telling stories for innovative brands that challenge the status quo. Auror fit that bill to a tee — solving a major global problem that impacts everyone in one shape or another.

“With Auror scaling rapidly into global markets, we’re pumped to be telling their story back home and proving that anything is achievable from New Zealand. It’s a delight to welcome Auror into our portfolio of ambitious brands shaping the future of how we live, work and play. We can’t wait to get stuck in and showcase all the epic work Auror is doing with retailers and police to tackle organised retail crime and create safer communities.”

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