AUCKLAND, Thursday: Unilever NZ and PHD Group are celebrating news that over five million viewers in one week saw actor Julian Dennison star in the launch of a new variant of deodorant Lynx New Zealand.
The new creative by Australian agency Emotive features Dennison’s character Humphrey enjoying his new-found Lynx Australia-inspired confidence until an Australian arrives in town, creating an ‘Aussie problem’.
Humphrey eventually comes out on top after discovering Lynx New Zealand, which helps him get his confidence back.
PHD and Spark PR & Activate have led a strong media and PR strategy to launch Unilever’s Lynx New Zealand, including partnerships with Mediawork’s Jono and Ben, NZME and TVNZ as well as high-profile Kiwi influencers.
Many viewers also accessed the ads in New Zealand and Australia via YouTube channels, and Julian Dennison’s Facebook and Instagram accounts.
“It’s been fantastic to work with our partners in Australia and local legend Julian to help bring this campaign to life here in NZ.”
The launch kicked-off via Dennison’s social media pages, followed by a dedicated press day with local media where he captured the attention of media and audiences alike on The AM Show, The Project, Jono & Ben as well as launch coverage across Mai FM, Flava and The NZ Herald’s Spy.
Unilever marketing director Markus Rehde said: “It’s fantastic to see such an engaged response for the Lynx New Zealand campaign.
“After a strong start to 2018 with the launch of Lynx Australia, we’re thrilled to see the brand go from strength to strength, as we continue to delight in a fun, authentic and quintessentially Kiwi way.”
PHD Group business director of Unilever, Amanda Palenski, said: “The Lynx New Zealand campaign amplifies the tongue-in-cheek Kiwi mentality that we all know and love. It’s been fantastic to work with our partners in Australia and local legend Julian to help bring this campaign to life here in New Zealand.”
Lynx New Zealand is available at Countdown, New World, Pak n’Save, and The Warehouse for RRP $7.18.
“Many viewers accessed the ads in New Zealand and Australia via YouTube channels, and Julian Dennison’s Facebook and Instagram accounts
Unilever Marketing Director, Personal Care: Markus Rehde
Male Grooming Marketing Manager: Kristy Rutherford
LYNX Brand Lead: Kate Westgate
Media Agency: PHD
PR Agency: Spark PR and Activate
Creative, Production & Amplification: Emotive
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