Aussie experiential shop opens in Auckland

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AUCKLAND, Today: Leading experiential agency George P Johnson (GPJ) has expanded its network with the opening of a dedicated Auckland office servicing the New Zealand market, with Kiwi Tomaz Kljakovic as NZ country manager.

Kljakovic previously headed up GPJ’s business development team in Australia, securing and delivering a diverse suite of customer centric creative services across a wide array of global brands throughout APAC.

His diverse industry background has seen him work in senior national and regional sales and operations roles with exhibitions and trade fairs, as national sales manager for IMG Culinary, senior account manager (Asia Pacific) at McCorkell & Associates, and as regional account director at Zomato.

“I’m looking forward to bringing GPJ’s global knowledge, experience and network to the brilliant Kiwis, and Kiwi brands increasingly being recognised globally,” Kljakovic said.

“Consumers increased desire for adoption and integration of experiences makes it a very exciting time to be working in this space. It’s great to be home with my whanau and friends and lead GPJ’s local operations to assist brands establish themselves in NZ and increase the country’s experiential profile.”

GPJ New Zealand will offer experiential services that can live online, on devices or in the physical world.

“GPJ recently acquired Auckland agency Darkhorse and it makes perfect sense to formally launch GPJ into the NZ market.”

Kljakovic: “We’re strategists, experience designers, creative thinkers, event production experts, data scientists and logistics specialists – all in one agency dedicated to our clients’ success.

In 2018, GPJ was named among Australia and New Zealand’s most innovative companies by The Australian Financial Review and took home Campaign Asia’s Experiential Marketing Agency of the Year ANZ title.

Hong Kong-based GPJ Project Worldwide APAC ceo Ben Taylor said: “We are seeing exciting growth in exports by New Zealand brands and increasing interest in New Zealand as an experiences destination from clients globally.

“Project Worldwide recently acquired Auckland agency Darkhorse and it is already enjoying great collaboration and synergy with GPJ. It therefore makes perfect sense to formally launch GPJ into the New Zealand market.”

GPJ’s track record in the NZ market includes working with IBM since 2000, establishing Transformation Day for Amazon Web Services (AWS) and delivering major events including the 2015 Cricket World Cup in Christchurch opening ceremony.

More information about GPJ’s new Auckland operations can be found at:

About George P. Johnson ANZ
GPJ is a leading regional experience marketing agency. Officially opening its doors in Sydney in 2000, GPJ ANZ now has locations in Melbourne, Perth and New Zealand as well as strategic relationships in Adelaide and Brisbane. Key GPJ ANZ clients include IBM, Toyota, Amazon, L’Oreal, Optus, Woodside, In-N-Out Burger and more.

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