The Comms Council has set up an afternoon session for later this month with Aussie marketing commentator Mark Ritson in Auckland – “a must-see event for 2017”, the CC flyer reckons.
“With his marketing expertise and his brutally honest style, this session with Mark Ritson is sure to leave you thinking differently. He’ll explain what has changed in the last decade and what you need to do about it now.
“What’s covered? In this applied and wide-ranging talk, Associate Prof Ritson from Melbourne Business School will look at the massive changes in marketing communications that have occurred in the past decade.
“Ritson was recently rated as the World’s best marketing commentator by Mumbrella for his recent columns on the state of marketing and branding, and in this 60-minute session you can find out why.
“He will look at the various fates of newspapers, TV, outdoor and digital media and review the current state of the market. He will use this assessment to make some bold predictions for the coming decade in marketing communications.”
THE DEAL
Date: Tuesday 31 October
Time: 1pm registrations – 1.30pm presentation
Venue: TBC
Cost: $149+gst for staffers of Comms Council agencies (non-members $225).
More about Mark Ritson: Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world’s leading business schools teaching on the MBA programmes at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world’s best marketing instructors and has been the recipient of awards for his teaching at LBS, MIT, SMU and MBS.
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