Aussie tourist mecca taps Spark PHD

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Spark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia’s “famous for fun” holiday destination. 

The appointment will see Spark PHD working on the sought-after account, with specialist support from PHD Group’s digital division and PR/activation businesses: PHDIQ and Spark PR & Activate.

The win follows a competitive pitch process, which saw Spark PHD chosen for its “never-before-seen thinking, powerful strategic insights and innovative idea generation”.

“The Gold Coast is home to award-winning restaurants, rainforest national parks, world-class sporting events and cultural festivals and stunning beaches,” said Gold Coast Tourism Western Hemisphere marketing manager Michael Thurston.

“The team at Spark PHD really understood how to bring that diversity to life in truly new and engaging ways, which is our core challenge in the Kiwi market.”

Spark PHD has proven expertise in meeting the business needs of a wide range of local and international brands. “With strong Transtasman experience and an unparalleled strategic approach to clients’ business needs, as part of PHD Group, Spark PHD delivers a depth of expertise and integrated media, digital, and PR and activation solutions that set it apart,” says PHD Group ceo Louise Bond.

“The the win is testament to the talented, results-driven team that works across the agency’s portfolio.

“We’re thrilled to be working with Gold Coast Tourism and, as with every brief we work on, we put insight-led media creativity at the heart of the pitch development.  This led to some fantastic new campaign ideas that are sure to drive results in the highly-competitive holiday market.

“Our unique Connected Specialists offering, which brings together diverse and future-focused skillsets under one roof, will ensure these ideas deliver a holistic multi-channel approach that maximises paid, owned and earned media.”

Gold Coast Tourism’s appointment of Spark PHD is effective immediately.

About PHD & Spark PHD

PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD’s philosophy is Finding a Better Way. PHD is one of the world’s fastest growing and most awarded media and communication agencies, with over 3000 staff working in over 80 offices worldwide.

Spark started life in 1999, growing to become New Zealand’s leading independent media agency. The agency rebranded in 2007 to Spark PHD, having joined the global PHD network. It was the first media agency in New Zealand to open a PR and activation arm, Spark PR & Activate, and in 2007 Spark PHD created a digital division in the form of PHDIQ, which specialises in both traditional and non-traditional digital solutions. Together, the three business arms form PHD Group.

The PHD network is part of the Omnicom Media Group (, a division of Omnicom Group Inc. (NYSE: OMC) (

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