Aussies create HP home printer Xmas campaign for NZ

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SYDNEY, Sunday: Clemenger BBDO Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP’s Sprocket portable printer, one of this Christmas’ hottest gifts.

The campaign, filmed by Transtasman producer Finch, encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket – a novel spot with no voiceover/hard-sell, featuring Flight Facilities’ All Your Love (covered by Melbourne singer Owl Eyes).

The campaign launches this week in Australia and New Zealand across TV, radio, outdoor, digital, social and will be in market until Christmas. 

NSW-based HP South Pacific head of marketing Dan Henry said: “Sprocket is a product that enables people to make moments spent with loved ones even more special and memorable.

“This was our opportunity to not only inspire people to use their printed photos to enrich holiday experiences, but to celebrate the diverse cultures we enjoy in Australia and New Zealand.”


CREDITS

Client: HP
Head of Marketing: Dan Henry
Head of Print Marketing: Ruben Ahmed
Marketing Manager, Home Printing Systems: Erin Breneger, 
Marketing Manager: Olivia West
Marketing Manager: Nicola Treanor

Creative Agency: Clemenger BBDO Sydney
MD: Emily Perrett
Chief Strategy Officer: Lilian Sor
Senior Planner: Rob Harding-Smith
CD: Darren Wright
Copywriters: Celia Mortlock & Adam Smith
Art Directors: Mick Pollard & Elaine Li
Senior TV Producer: Katrina Maw
Senior Digital Producer: Claire Bisset
GAD: Sacha Zivanovic
Account Director: Mahsa Merat
Senior Account Manager: Katie Ryan

Production Company: Finch
Director: Toby Pike
Executive Producer: Corey Esse
Producer: Jackie Adler
DP: Dan Freene

Post Production: Nakatomi

Music Production & Mix: Nylon Studios
Music Producer: Karla Henwood
Music Arrangement: Charlie White
Mix Engineer: Stuart St Vincent Welch
Music Licensing: Level Two

Song: All Your Love, Flight Facilities
Vocalist: Owl Eyes


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