AUCKLAND, Today: Avis Budget Group has unveiled its new creative for its Apex Car Rentals brand, with a launch campaign via agency partner Host/Havas. Most of the work was produced in Australia – only NZ media placement and NZ PR is local.
Sydney-based Avis marketer Vanessa Wolczak said: “The work celebrates Apex’s platform positioning of ‘Making Extra Ordinary’, focusing on the brand’s reputation for turning all those hidden extras you normally have to pay for into an ordinary and upfront part of their offering – such as no additional charges for drivers aged under 25 years, and no one-way fees, extra driver fees or booking fees.
“Running across BVOD, YouTube, programmatic outdoor, social video, TikTok and digital display, the new campaign further cements Apex Car Rentals as a leading brand providing value for money for its customers in New Zealand and Australia.
“From launching at Christchurch Airport 30 years ago, to 15 locations across NZ, Apex provides value for money.”
“From launching in one location at Christchurch Airport 30 years ago, to having 15 locations across the country, Apex Car Rentals is at the forefront of providing value for money for our customers.
Sydney-based Host/Havas senior creative Pete Sherrah said: “Apex is a trusted brand in the New Zealand car rental market because they give you everything you need and nothing you don’t. Much like our awesome client partners.
“We’ve thoroughly enjoyed working with the team to get this work into market and cut through a cluttered category.”
Client: Apex Car Rentals
Creative Agency: Host/Havas AU
Production Co: Playtime (AU)
Director: Imogen Grist (AU)
Audio: Song Zu (AU)
NZ Media: Havas Media
NZ PR agency: Boyd PR Auckland
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