Aussies sign Dan & Ritchie

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SYDNEY, Today: Australian fitness centre operator F45 has partnered with Abel in-house creative consultancy (AUNZ) and Exit Films to globally launch the newest members of the team – Dan Carter and Richie McCaw.

F45 is Australian-owned, with 1750 studios in 45 countries across Australia/Oceania, North America, South America, Asia, Europe and Africa.

In the latest campaign they throwing themselves into a workout alongside some or F45’s more seasoned regulars – including Mark Wahlberg, David Beckham, Gunnar Peterson, Stephanie Rice and Morgan Mitchell

Abel’s Simon Fowler said: “It’s been one of many great projects we’ve worked on with F45. Bringing Dan & Richie onboard during what’s arguably one of the most exciting times for the world of rugby is a fantastic way to unite our F45 communities around the sport.

“It’s also a great piece to launch our presence in NZ.”

“It’s a great piece to launch Abel’s presence in New Zealand.”

F54’s Josh Garber said: “Richie and Dan’s illustrious rugby careers are nothing short of inspirational – they have proven themselves as leaders time and time again.

“We’re incredibly excited to have them bring these skills, as well as their commitment, drive and fun-loving personalities into our team training environment.”

The social campaign launched online last Saturday just hours before the All Blacks v Ireland test.

The film is directed by Greg Wood of Exit Films, and voiced by Grant Nisbett.

  • View the tvc below


Brand Director F45: Josh Garber
CMO F4: Brian Killingsworth
Creative, Co-Founder, Abel: Nicole Jauncey
Creative, Co-Founder, Abel: Simon Fowler
Creative Partner, Abel: Phillip Robbie
Production partners: Exit Films
Director. Greg Wood.
EP: Declan Cahill.
Producer: James Watson.
Editor: Sam Brunette
Grade: Paul Jones.
Sound Mix: Liquid Studios.

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