The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the campaigns defining and shaping the new possible in Direct Marketing. 

Global ad platform AdRoll has launched its ANZ State of the Industry report which closely looks at the advertising and marketing landscape. For the first time this year, the APAC’s Sydney office included NZ marketers in their survey for the first time.

By Sallyanne Smutek, Isentia Country Manager – New Zealand: We all know that the fastest growing users of Facebook is the 45+ category; but is Facebook now just for oldies?

Facebook has launched Reactions, an extension of the Like button, aimed at giving users more ways to share their reaction to a post in a quick and easy way.

Adshel has announced two initiatives that bolster the company’s digital capabilities: An expansion of digital screens in NZ and Australia, and the launch of a new ad-serving platform.

TVNZ is seeking commercial partners for Survivor New Zealand which will debut later this year – on a date ytba.

Takapuna-based indie creative shop Libby & Ben has won the National Rural Fire Authority account, which means the chop for aging (18 years) mascot Bernie.