Dancing Dagg – the credits

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In yesterday’s post about Israel Dagg’s starring role in Air NZ’s new inflight safety video, we wrote: “It’s not yet clear who created and produced the spot.” This brought a welcome response from True director of operations Conan Gorbey: “It was us, of course!”

A goofy smile please, for Yahoo Livetext

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Yahoo New Zealand today (Friday) launches Yahoo Livetext, a new one-to-one live video texting app for iPhone and Android. Yahoo Livetext blends the convenience and ease of texting, with the immediacy and vividness of live video.

Case Study: Geometry Global’s Little Boat redefined brand volume effectiveness

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In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll […]