Sydney video ad tech company Unruly has crunched the numbers to come up with the 10 most shared viral video campaigns from Australia and New Zealand of all time – based on shares as opposed to views. Two NZ –Driving Dog and Mistakes – made the top 10, along with three Air NZ videos (two of them Hobbit-inspired safety films).
Marketing Awards finalists unveiled
The Marketing Association has announced its finalists for the 2015 TVNZ NZ Marketing Awards. With Round 1 judging complete, 116 entries make up list.
NZ ranked 12th in 2015 Lions tally
New Zealand, with a total of 20 Lions, finished last week’s Cannes Ad Festival ranked at #12 in the world.
Cool cats callup
MDS AdSchool has answered a global callup on behalf of its female Lions-winning creatives by sending their images and CVs to a new website set up by two UK female creatives.
Blacksand refreshes Kiwi of the Year
TVNZ has called for nominations for the 2016 New Zealander of the Year Awards, getting the message out via a refreshed visual identity, and a new TVC.
Uber-style personal concierge reaches NZ
A new service has opened which aims to make it easier for marketers to target and reach CBD workers with deliveries of product samples and activations. UrbanSherpa managing director Brian Dewill says the marketing applications for the service are wide ranging.
Midas Awards entries open
The Midas Awards, which honour the world’s best financial advertising, has issued its 2015 call for entries. New categories this year include Effectiveness and Recruiting.
BKA delivers new league website (updated)
New Zealand Rugby League has teamed with ACC and BKA-Digital Outfitters to launch a new-look website that promotes the “Fundamentals programme for safe and rewarding participation in our game”.
Diamond in the rough
Tonight DDB ceo Justin Mowday will sleep out on the mean streets of Auckland to help raise money for those who are homeless and sleep out every night.
Out the Gobbledegookers
NZ’s best and worst documents and web pages are about to get the treatment from Consumer NZ, which is sponsoring these two categories at the annual Plain English Awards.