BrandSpace launches smart ad buying

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AUCKLAND, Today: BrandSpace, a division of Scentre Group known for its media, retail kiosks, and pop-ups across 42 Westfield locations in New Zealand and Australia, has unveiled programmatic buying for all its digital screens in New Zealand.

TBWA\NZ steals the spotlight with most effective agency win

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AUCKLAND, FRIDAY: TBWA\NZ just grabbed the title of Most Effective Agency of the Year at the Effie Aotearoa New Zealand Awards. Along with ANZ, they also snagged the Grand Effie. The Commercial Communications Council hosted the event, celebrating standout advertising and marketing efforts across the nation.