AUCKLAND, Today: Daylight is levelling up its digital game with the addition of Maddi Cummane as UX Strategy Lead. She’ll be shaping smart, human-centred digital experiences—right across the product journey.
Certified Toasters lands DDB Aotearoa three Wooden Pencils at D&AD Awards
AUCKLAND, Today: DDB Aotearoa and Vogel’s are riding high after scoring three Wooden Pencils at the 2025 D&AD Awards for their quirky Certified Toasters campaign.
Snooze the scroll with 2degrees
AUCKLAND, Friday: 2degrees is back helping Kiwis build better habits with their phones—this time with a clever twist on bedtime routines using radio and streaming audio.
Cape, cravings, and Queen: Dash has arrived
AUCKLAND, Today: DoorDash is going big in Aotearoa, launching its biggest local brand campaign yet – complete with a Kiwi superhero, high-energy creative, and a nostalgic anthem remix.
HYPER takes creative lead for Liquorland
AUCKLAND, Today: HYPER has scored the creative account for Liquorland, one of the country’s most well-known liquor retailers, following a competitive pitch that saw several agencies in the mix.
Herald NOW puts news in motion
AUCKLAND, Today: NZME has officially confirmed its new digital news-streaming platform, Herald NOW, will launch Monday 26 May — fronted by broadcaster Ryan Bridge and backed by strong industry support.
When size and placement matter, so does your memory
AUCKLAND, Today: JCDecaux has dropped new research showing premium Out-of-Home formats, like LARGE FORMAT and SMARTFRAME, spark stronger subconscious responses that can influence what people buy later.
Bold thinking. Brave leadership. Pum Lefebure and Tiffany Rolfe shape The One Club’s creative future
NEW YORK, Today: The One Club for Creativity has named Pum Lefebure as Board Chair and Tiffany Rolfe as Vice Chair — two bold leaders ready to shape what’s next.
How to win over the CFO
AUCKLAND, Today: Talking brand value to a boardroom full of numbers people? It’s not always easy. But that’s exactly what this upcoming Eff Word webinar aims to tackle.
The purple hand you didn’t know you needed
AUCKLAND, Today: A giant purple hand is the unexpected hero of Dimetapp’s latest campaign — part monster, part helper, and fully dedicated to fighting coughs, sneezes and sniffles.
