AUCKLAND, Today: IAB New Zealand’s flagship marketing and measurement event, MeasureUp, is set for Thursday 18 September 2025 at Auckland’s Maritime Room, uniting global and local experts to explore how measurement culture drives marketing productivity and growth.
Arrivals & Departures: Merkle Aotearoa appoints Stéphan Willemse as Head of Digital Experience
AUCKLAND, Today: Merkle Aotearoa, part of the dentsu network, has named Stéphan Willemse as its new Head of Digital Experience, leading work to help clients create cohesive, valuable, and genuinely useful customer experiences.
JCDecaux partners with KiwiHarvest to tackle food waste across New Zealand
AUCKLAND, Today: JCDecaux has welcomed KiwiHarvest, New Zealand’s largest food rescue organisation, as the newest charity partner for its social impact initiative, JCDecaux HEART.
Toyota brings Kiwis along for the ride in Let’s Go Places 2.0
AUCKLAND, Today: Toyota and Saatchi & Saatchi NZ, alongside Spark Foundry NZ and Digitas NZ, are back with the next instalment of Toyota’s Let’s Go Places brand platform.
Arrivals & Departures: Media heavyweights join Thompson Spencer to drive trans-Tasman growth
AUCKLAND, Today: Independent full-funnel agency Thompson Spencer has boosted its media team, adding three seasoned experts from OMD, MBM and EssenceMediacom to strengthen its trans-Tasman media capability.
Ad-Vantage Media launches new Maioro Street digital
AUCKLAND, Today: New Zealand’s longest-running independent Out-of-Home provider, Ad-Vantage Media, is moving further into the digital space, launching its newest offering on Maioro Street in Mt Roskill.
Don’t read this – Jetstar’s reverse psychology sale
AUCKLAND, Today: Jetstar and Thinkerbell Aotearoa put reverse psychology to the test with a cheeky activation daring Kiwis to do exactly what they were told not to.
No pressure, just popcorn – The Police recruitment drive with a twist
AUCKLAND, Today: New Zealand Police and agency EightyOne have unveiled a recruitment tool with a twist — and popcorn. It’s an eye-catching way to spark interest in policing while giving potential recruits a taste of the job.
FreshChoice dashes into homes with new DoorDash delivery
AUCKLAND, Today: FreshChoice has joined DoorDash, making it easier than ever for Kiwis to get groceries delivered straight to their door – no more long supermarket trips on a busy Sunday.
Arrivals & Departures: Advertising is a team sport – Toby Talbot wraps up Ogilvy role
AUCKLAND/SYDNEY, Today: Ogilvy has confirmed ANZ Chief Creative Officer Toby Talbot is wrapping up his role this week, bringing to a close more than three and a half years with the agency.
