Top auto ad spenders in NZ revealed by Nielsen

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AUCKLAND, Today: Today’s data from Nielsen Ad Intel and CMI highlights a curious trend in New Zealand’s advertising landscape: Passenger vehicle ads are now the seventh biggest category, pulling in a hefty $122 million in ad investments from January to December 2024.

Chemistry promotes new creative leads

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AUCKLAND, Today: Chemistry has promoted Sarah Chernishov and Matt Watts to joint Executive Creative Directors. The award-winning pair have been instrumental in boosting the agency’s creative output and securing significant new business.

Hearts & Science APAC appoints Rochelle Chhaya as CEO

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AUCKLAND, Today: Hearts & Science has a new leader for APAC! Rochelle Chhaya steps up as the first CEO of the network in the region, bringing over 14 years of experience with Omnicom Media Group (OMG). Recently, she’s been at the helm of OMG Thailand, where she’ll continue her role until a successor is found.

Bargain Box’s clever solution to supermarket chaos

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AUCKLAND, Today: Bargain Box by My Food Bag is turning heads with its new Crowdometer campaign, right after scooping a win at LUMO’s 2024 Pixels Awards. This innovative digital out-of-home (DOOH) effort combines tech and creativity to show New Zealanders a smarter way to handle dinner.