One rather significant aspect missing from the thousands of words devoted yesterday to the Nine/Fairfax merger – what does this mean for New Zealand and Fairfax-owned Stuff?
The Rock is born again, revealing a new station logo & brand campaign
The Rock is rolling out a new station logo from next week – the first visual rebrand in the station’s 27-year history. The new visual identity is part of the new brand marketing campaign which celebrates the loyalty of The Rock’s listeners and their faithful love of rock music (scroll down for the rebrand launch reel).
Giants to merge in Australia
One of the biggest moves in the Australian media history is underway, with Nine Entertainment and Fairfax Media set to merge businesses, according to a report just published by Mumbrella Australia (scroll down for the link).
Skinny campaign takes off as Hollywood names feature in media-first executions
Auckland, Today: Hot off the heels of a strong creative launch, Skinny is continuing to celebrate its new Get The Skinny campaign with New Zealand media-firsts and uniquely ‘Skinny’ executions from PHD and Spark PR & Activate.
Problems with the Paranoid button
“I’ve been blocked from your fantastic website,” writes Talkies PR’s Richard Carter. “What kind of paranoid pyjama-wearing bastard fiddles the knobs in your IT department?”
Spitfire & Cirkus shoot down insurance costs
Spitfire Creative has this week launched its first TV and digital campaign for the consumer health and life insurance comparison site InsureMe.co.nz.
Special Group, Red Bull, Rubber Kid launch mobile game
Special Group has created a mobile-first game for Kiwi FMX superstar Levi ‘Rubber Kid’ Sherwood to celebrate the nationwide release of his dedicated 473ml Red Bull can.
FCB ceo exits – after a tough year
FCB New Zealand ceo Dan Martin has left the agency – by mutual agreement – after less than one year in the role. And the recruitment process has now begun to find a new chief executive.
DDB launches Weet-Bix Simple is Good
Sanitarium has launched a new brand campaign and TVC for Weet-Bix, Simple is Good. The TVC marks a new direction for Weet-Bix while staying true to Weet-Bix’s philosophy of simple, wholesome nutrition.
Marketing agency sets up property sales site
Auckland digital marketing agency Done Digital has launched a standalone brand for property advertising. Its new brand, PropertyAdvertising.co.nz, specialises in advertising properties for sale through social media, messaging platforms, as well as popular apps and websites, using the very latest in targeting methods.
