Elizabeth Arden names Pead as NZ PR agency

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AUCKLAND, Today: Pead, Aotearoa’s full-service communications and PR agency, has boosted its beauty credentials by becoming the retained PR agency for iconic beauty brand Elizabeth Arden, following a competitive pitch.

EssenceMediacom wins Specsavers ANZ account

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AUCKLAND, Today: Specsavers has appointed EssenceMediacom, part of GroupM, as its media agency in Australia and New Zealand. This decision came after a four-month pitch process that began in April, with various media agencies invited to submit their interest.