NZ wins 6 Pencils in 1st wave (DDB a brace)

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New Zealand scored six D&AD Pencils overnight – but the winners will have to wait until the awards ceremony in London this Thursday (26 April) to find out which colour Pencil (Wood, Graphite, Yellow or Black) they’ve won.

LIA entry call

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The London International Awards has issued its 2018 call for entries. Entries must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Air NZ still No 1 in Australia

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For the second consecutive year, Air New Zealand has been recognised as Australia’s most reputable company in the Reputation Institute’s annual Australia Corporate Reputation Index.

Marketing’s greatest challenge: Remaining relevant in the face of digital

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Guest editorial by Andy Pattinson, managing director ANZ at Seismic Software Sydney: Marketers need an increasingly wide set of skills to stay relevant in the digital era. Marketing automation and data collection / activation are slowly gaining ground on traditional campaigns, and innovations like Artificial Intelligence, Augmented / Virtual Reality or voice activation are finding applications in marketing.