Colenso BBDO Auckland is the top agency in Australasia, edging Sydney-based creative agency Atomic 212 into second place, according to the Warc 100 regional analysis released overnight.
The Warc 100 is an annual league table of the world’s best campaigns, agencies, brands and advertisers, based on performance in various advertising competitions. The methodology for the rankings was developed in partnership with King’s College London.
Colenso was the No 1 creative agency across Australia and New Zealand in this year’s rankings, and cracked the top 10 creative agencies globally, coming in at #9.
Colenso was involved in three of the top 10 campaigns in Australia and New Zealand, propelling it into the number one ranked agency in the region.
Six Australian agencies were ranked in the region’s top 10 including Atomic 212, Clemenger BBDO Melbourne, Affinity, Leo Burnett Melbourne, McCann Melbourne, and BMF.
Clemenger & Barnes Catmur also star
Three other agencies from New Zealand made the top 10 (Clemenger BBDO Wellington, Colenso/Proximity and Barnes Catmur and Friends).
Strong performances by BBDO Worldwide agencies Colenso BBDO and Clemenger BBDO offices in Melbourne and Wellington led to BBDO Worldwide being the number one network in Australia and New Zealand by a significant margin.
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