Sugar and Penfolds at 10,000 metres

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An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar & Partners’ Cellar Door Flight campaign, launched in September for long-term client partner South Australia Tourism Commission.

Agency pulls Black Friday stunt

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Grey Lynn-based digital marketing agency Done by Friday has changed its name – for today only – to Done by Friday the 13th in an admirably opportunistic self-marketing strike.

Brand promo windows open at Farmers Santa Parade

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A new opportunity for brand and sponsorship managers to directly access a large pool of household shoppers and their families ahead of Christmas this year, in a positive feelgood environment at a high-profile family event, has arisen with the 84th Farmers Santa Parade on Sunday 26 November.