AUCKLAND, Today: Matter kicks off today with Ollie Allen, ex-General Manager of Perceptive, as the founding partner. Despite huge investments in insights and research, many businesses still miss the key metrics. They often focus on mediocre or even harmful factors.

AUCKLAND, Today: Stuff Group, the leading force in New Zealand’s digital and print media company, has teamed up with WeThinkMedia to ramp up its advertising game in Australia.

AUCKLAND, Today: Stuff Group and Warner Bros. Discovery are teaming up with Emirates Team New Zealand to bring you the most comprehensive 24/7 coverage of the 37th Louis Vuitton America’s Cup ever.

AUCKLAND, Today: Aussies and Kiwis can now show their appreciation for the unsung heroes of local sports through a nifty new online platform from Cadbury, developed by Ogilvy.

AUCKLAND, Today: NZ Marketing magazine and the NZ Marketing Association are buzzing to unveil the finalists for the 2024 YouTube NZ Marketing Awards.

AUCKLAND, Today: Stuff Group and MediaWorks are teaming up, blending their strengths across digital, print, radio, and outdoor media to create a mega hub of advertising opportunities.

AUCKLAND, Today: New Zealand’s own Rascals, the nappy brand taking the market by storm and now under the ZURU Edge umbrella, recently celebrated its sleek rebrand.

AUCKLAND/QUEENSTOWN, Today: After ten years in the biz, Pete Whittaker, formerly of Queenstown’s Shotover Media, is back with a bang! Say hello to Howler, a fresh film production company based in Auckland and Queenstown.

AUCKLAND, Today: Exciting news from The Monkeys Aotearoa, part of Accenture Song! Liz Richards and Nick Dellabarca have been promoted to Associate Creative Directors, starting immediately.

NZ leading Out of Home (OOH) media company, oOh!media, proudly announces the next step in its behavioural targeting evolution, Smart Reach. This innovative platform is set to transform how brands engage with their audiences by leveraging advanced data analytics to deliver highly targeted advertising campaigns.