ASB has issued a vertical challenge to the credit card market with its new market-leading, low rate credit card ASB Visa Light. Instead of the traditional horizontal format that’s been the standard since the 1970s, the new ASB Visa Light features a vertical design, with the chip at the top.
No neon glow for Kiwis at healthcare awards
No reward for NZ agencies at New York’s Global Awards, held at parallel ceremonies in Sydney and New York over the weekend. The Globals honour the world’s best healthcare advertising.
Lions shrinks 2017 juries for sharper result
The Cannes Lions is to reduce the size of its jury panels present in Cannes by 92 members across the board. “This,” reckons Cannes Lions MD Jose Papa, “will ensure the highest standard of meaningful debate can take place”.
Kiwi creative delivers a marvellous, twisted journey to find the killer idea
A new book promises to prepare aspiring writers, designers, artists, thinkers, and dreamers to hunt down killer ideas – ideas that could change the world, or at least their own lives.
Reaching for the stars
NZME’s digital news show, New Zealand Herald Focus, has hit its highest ratings ever, with 1.2 million views across all platforms last week. Launched in April this year, Focus airs up to 12 times a day, providing rolling video coverage to NZME’s digital audience.
Digital revolution reshapes Les Mills
Les Mills International’s immediate goal is to make the most of its advertising spend to help support its growth into the consumer market globally – and to deliver the right marketing message to the right customer segments at the right time. Bradley Moore, the company’s Auckland-based chief digital officer, talked about the transformation to M+AD …
Radio NZ – the non-commercial numbers
The combined audience for Radio New Zealand’s two non-commercial networks is just 604,400 listeners per week – a share of 12.8%, according to the latest Gfk survey, released yesterday.
CAANZ issues Axis 2017 entry call
CAANZ has announced the entry call for NZ’s premier creative awards, Axis 2017 – to be held at the Viaduct Events Centre on Thursday 16 March.
Paris finally gongs Brewtroleum
The Epica judges finally came to the party, awarding Colenso’s groundbreaking DB Brewtroleum three Silvers. Astonishingly, though, this campaign – which has swept all before it at most of the major global awards shows – did not reach the upper levels in Paris.
NZ Olympics marketing campaign in the dock
The NZ public relations sector is setting up a debrief on the Rio Olympics marketing campaign featuring the New Zealand Olympic Committee, Getty Images and ANZ. Rio was a triumph for the NZ team – but this came amid accusations of corruption against the Brazilian government, doping bans, the Zika virus; pollution and poor venue preparations.
