Avatar transmedia producer brings masterclass to Auckland

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Global digital media think-tank X Media Lab and Unitec Auckland have combined to present a one-day masterclass with LA-based Jeff Gomez, entitled Transmedia Storytelling.

Gomez is ceo of Starlight Runner Entertainment, transmedia producer for Avatar, Pirates of the Caribbean, Transformers, Coca-Cola, Microsoft, and the Colombian and US governments.

Transmedia is a technique that disassembles and distributes content across social media. It’s being increasingly employed by brands, governments and start-ups.

“As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied – and increasingly vociferous – consumer base,” says Gomez.

“Those who understand how to leverage transmedia strategies and pervasive communications for their brands and franchises are seeing greater immediate impact, but more importantly they are positioning themselves for the long-tail.”

Gomez’ masterclass is a six-hour survey of best practices in multi-platform narrative creation, and aims to teach brands, agencies, screen professionals, storytellers and startups how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to transform this into multiple revenue streams. They will also learn cutting edge techniques in population activation and transmedia for social good.

Tickets can be purchased via: www.xmedialab.com/events/2014/jeff-gomez- transmedia-storytelling-masterclass-2014/

About Jeff Gomez

Jeff Gomez, CEO of Starlight Runner Entertainment, is a world-leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns. As a consultant to Fortune 500 companies, he develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms.

His credits include: Avatar, Pirates of the Caribbean, Halo, Hot Wheels, Transformers, Teenage Mutant Ninja Turtles and global brands such as Microsoft, Coca-Cola and Mattel. Gomez was designated a Hollywood Power Player by Variety magazine in 2012.


About X Media Lab

For 10 years X Media Lab has been one of the world’s leading digital media think-tanks and creative workshops, focusing on Innovation, Creativity and Entrepreneurship.

More than 65 X Media Lab events have been held in 14 countries and 22 cities around the world: China, India, Korea, Singapore, Malaysia, the Philippines, Indonesia, Australia, New Zealand, the UK, Switzerland, Sweden, the Netherlands, and the US.

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