AUCKLAND, Thursday: Rental car agency Avis New Zealand is to sponsor the Royal New Zealand Ballet to support innovation and excellence in the arts. Boyd PR NZ advises there’s no ad agencies involved – yet.
Avis’ AUNZ creative agency is Host/Havas Sydney. NZ chores are handled by Havas Media NZ.
Avis NZ GM Lee Marshall said: “The three-year partnership will see the two brands collaborate on various marketing initiatives for their respective audiences and communities, including activations around performances and social media content.
Avis’ AUNZ creative agency is Host/Havas Sydney. NZ chores are handled by Havas Media NZ.
“Avis, which has a large network of 37 locations around the country, will also be this season’s sponsor of the RNZB’s national tour of Romeo and Juliet in May and June.”
Lee Marshall, General Manager of Avis New Zealand says there is strong alignment between the brands, as they both seek to deliver a consistent, high-quality experience and performance.
“This is a special partnership for us. We share the RNZB’s pioneering spirit and we’re there to support the company’s exceptional dancers, who always inspire audiences with their talent, discipline and skill.”
RNZB Artistic Director Patricia Barker says, “We are deeply grateful for Avis New Zealand’s partnership and support, and are delighted they have come on board as sponsor of Romeo and Juliet. It is a remarkable production which, like Avis, will travel the country in style.”
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